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  • Welcome to Be Tire Smart’s Winter Tire Cost Calculator

    Welcome to Be Tire Smart’s Winter Tire Cost Calculator

    According to our?2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires […]

  • Our New Video Series Will Teach You About All Things Tire

    Our New Video Series Will Teach You About All Things Tire

    We are launching a new video series that will continue to educate Canadian drivers about all things tire. We are creating these short videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving. Our […]

  • Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

    Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

    Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca. TRAC’s 2019 Canadian Consumer Winter Tire Study also […]

  • Save at the pump, measure tire inflation monthly

    Save at the pump, measure tire inflation monthly

    Cambridge, May 13, 2019 – Surging gas prices have made fuel efficiency a higher priority for Canadian drivers, according to a new national survey conducted by Leger in mid-April for the Tire and Rubber Association of Canada (TRAC). Nine-in-ten drivers surveyed (92 per cent) say fuel economy is now a […]

  • Make Spring Even Greener with the Fuel Saving Tires Buying Guide

    Make Spring Even Greener with the Fuel Saving Tires Buying Guide

    Want the best performance and fuel efficiency out of your tires while softening the blow to your wallet and the environment? A simple switch to low rolling resistance tires can help. The Tire and Rubber Association of Canada?and Natural Resources Canada?have made a Fuel Saving Tires Buying Guide?to help you […]

Other News

Product News, Tire Shopping, Transportation & Infrastructure

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

According to our?2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires […]

March 12, 2020 ×

Automotive, Tire Care, Tire Care & Shopping, Tire Shopping

Our New Video Series Will Teach You About All Things Tire

Our New Video Series Will Teach You About All Things Tire

We are launching a new video series that will continue to educate Canadian drivers about all things tire. We are creating these short videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving. Our […]

January 15, 2020 ×

Automotive, Industry Statistics, Tire Shopping

Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca. TRAC’s 2019 Canadian Consumer Winter Tire Study also […]

November 12, 2019 ×

Driving Tips, Tire Care, Tire Care & Shopping

TRAC Winter Tire List 2019

TRAC Winter Tire List 2019

Only 35 per cent of Canadian drivers used winter tires in 1998. That figure has more than doubled,?and growing to 75 per cent in 2019. Excluding Quebec, where the winter tires are mandatory, 70 per cent of the Canadian drivers will use winter tires in the 2019/2020 winter season. The […]

November 11, 2019 ×

Automotive, Driving Tips, Environment, Environment & Sustainability, Tire Care, Tire Care & Shopping, Tire Shopping

Save at the pump, measure tire inflation monthly

Save at the pump, measure tire inflation monthly

Cambridge, May 13, 2019 – Surging gas prices have made fuel efficiency a higher priority for Canadian drivers, according to a new national survey conducted by Leger in mid-April for the Tire and Rubber Association of Canada (TRAC). Nine-in-ten drivers surveyed (92 per cent) say fuel economy is now a […]

May 13, 2019 ×

Automotive, Driving Tips

Canadian Drivers Believe Winter Tires Saved Them

Canadian Drivers Believe Winter Tires Saved Them

Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision, according to a new consumer survey commissioned by the?Tire and Rubber Association of Canada?(TRAC). “Canadian […]

November 13, 2018 ×

Automotive, Driving Tips, Environment, Tire Shopping

Be Tire Smart Week 2018: Tire Inflation Survey a Wake-up Call to Drivers

Be Tire Smart Week 2018: Tire Inflation Survey a Wake-up Call to Drivers

According to a new driver-study from the Tire and Rubber Association of Canada, Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation. With today’s rising gas prices these knowledge gaps can be costly. The average motorist can improve their gas mileage by?0.6 per cent […]

May 10, 2018 ×

Driving Tips, Tire Care, Tire Care & Shopping, Tire Shopping

Don’t let winter hold you back!

Don’t let winter hold you back!

Hitting the Roads this Winter? > Download Winter Driving Tips (PDF) Braving winter roads is a Canadian tradition, so to help warm your winter driving mood, we’ve put these safety-enhancing, money-saving tips and resources together just for you! TIP #1 – Get a Grip The thermometer only needs to hit […]

December 14, 2017 ×

Driving Tips, Tire Care, Tire Shopping

Gear Up for Winter Driving

Gear Up for Winter Driving

Be Tire Smart Canada stood track-side with Raptors in-game and digital host, Kat Stefankiewicz, as she got the low-down on essential gear for the winter driving season. Avoid Winter Driving Headaches with the Right Tech From your choice of tires to what you put under the hood and in the […]

January 7, 2017 ×

Driving Tips, Tire Care, Tire Shopping

A Pro’s Guide to Winter Driving

A Pro’s Guide to Winter Driving

We got behind the wheel with Raptors in-game and digital host, Kat Stefankiewicz, to get up to speed on winter driving habits and techniques that can keep you safer this winter. Kevin’s Winter Driving Game Plan On top of protecting yourself and your loved ones, avoiding collisions keeps your hard-earned […]

January 6, 2017 ×